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Branch Basics- get 15% off using my code! BBAMY15

Imagine replacing almost all of the cleaning products in your home with just one product. Our Starter Kit + Oxygen Boost has everything you need for cleaning your home, doing laundry, and washing your hands and body! Includes one 33 oz. Concentrate, three empty spray bottles, one Foaming Wash bottle, one Laundry bottle and one Oxygen Boost for all your cleaning needs!
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Branch Basics- get 15% off using my code! BBAMY15

We believe choices like the food we put in our bodies, the paint we put on our walls, and the cleaners we use around our homes have power; the power to rob us of good health or to cultivate it.

We experienced this first-hand. Whether it was avoiding a looming kidney transplant, recovering a severely ill son that was medically deemed unrecoverable, being freed of debilitating mystery pain, overcoming long-term hormonal complications, or simply getting rid of cramps and dry eyes, our lives were transformed because of the power of real food and a non-toxic environment.

Branch Basics is our passion project to help others do the same.

So why cleaning products? Well, because 1) cleaners and laundry detergents have a major impact on our air quality and overall health, 2) switching to healthy cleaning is much easier than kicking a sugar addiction, 3) the world is in need of truly safe cleaners that work and 4) everyone cleans! If we can help change even one person’s life for the better with our products and education, then we consider it a success. But of course, it is our utmost desire to enable and inspire as many people as we possibly can to live life clean and experience the power of pure as we have.

We’d love for you to join us and help us spread the word!


  • 33 oz. Concentrate
  • 3 empty 24 oz. spray bottles (All-Purpose, Bathroom, and Streak-Free)
  • 10 oz. Foaming Wash bottle (great for washing hands and face and for dishes too!) 
  • 32 oz. Laundry bottle (fights stains & odors)
  • 2 lb. Oxygen Boost

With this Starter Kit + Oxygen Boost, you can make three of each cleaner and still have enough Concentrate left to do 64 loads of laundry. The Oxygen Boost is tough on stains and works like a dream for scrubbing sinks and bathtubs squeaky clean!

The kit is packaged in a reusable cloth bag, perfect to repurpose for toting produce, packing shoes, or for stashing dirty delicates! If you’re new to Branch Basics, this is a great way to experience the versatility of our Concentrate.


Purified Water, Coco Glucoside (Sugar-Based Cleanser), Chamomilla Recutita (Chamomile) Flower Extract*, Decyl Glucoside (Sugar-Based Cleanser), Sodium Citrate (Food-Grade Emulsifier), Lauryl Glucoside (Sugar-Based Cleanser), Sodium Bicarbonate (Food-Grade Baking Soda), Sodium Phytate (Plant-Based Antioxidant)

*certified organic


Pure sodium percarbonate combined with sodium bicarbonate (baking soda)


  • All-Purpose: Appliances, Dishes, Fruits & Vegetables, Granite, Grills, Highchairs, Jewelry, Marble, Natural Stone, Pacifiers, Pots & Pans, Stains, Stovetops, Sticky Spills, Yoga Mats 
  • Bathroom: Tile, Grout, Countertops, Sinks, Showers, Tubs, Toilets, Fixtures, Shower Liners, Soap Scum
  • Streak-Free: Windows, Mirrors, Glass Surfaces, Computer Screens, Phones and Tablets, Fixtures, Aquariums, Shower Doors, Picture Frames
  • Foaming Wash: Hands, Face, Body, Baby, Hair, Pets, Removing Make-Up, Shaving, Dishes, Fruits & Vegetables 
  • Laundry: Whites, Colors, Sheets and more! 
  • Misc: Stainless Steel, Wood and Vinyl Floors, Carpet

There are many more uses than those listed above. Please see our User Guide for more specific applications and instructions.


  • Concentrated formula can be diluted for virtually any cleaning use
  • Removes heavy dirt, grease, grime, and stains
  • Fragrance-Free
  • No harmful VOCs so no need for ventilation
  • Dilutes to make cleaners that leave no residue behind
  • Gluten-Free
  • Hypoallergenic, no nuts or tree nuts
  • No parabens, phthalates, synthetic preservatives, synthetic fragrances, alcohols, ethoxylates, or SLS
  • Kind to Life: not harmful to people or pets when used as directed


  • Custom foaming bottle with thick, clear plastic
  • BPA-Free recyclable plastic bottles
  • The bottles are created to last: refill, reuse, repeat (replaces dozens of plastic bottles)
  • Concentrate easily dispenses from a spout and squeezable bottle for simple pouring
  • All-Purpose, Bathroom, and Streak-Free bottles are 24 fl oz.
  • Clearly marked label for simple mixing
  • Narrow bottles are easy to grip and take up less counter space
  • On/Off trigger sprayers with wide mist for easy cleaning
  • Packaged in a reusable cloth bag


  • 3 All-Purpose bottles (24 oz.) at $2.90 each 
  • 3 Bathroom bottles (24 oz.) at $5.80 each
  • 3 Streak-Free bottles (24 oz.) at $0.20 each 
  • 3 Foaming Wash bottles (10 oz.) at $2.90 each 
  • 64 laundry loads at $0.24 per load 


The Concentrate is a plant- and mineral-based, multi-purpose formula designed to replace virtually every cleaner in your home. When diluted with water, our Concentrate is a multitasking powerhouse, tough enough to dissolve car engine grease, yet safe and gentle enough to wash a baby. And the best part? It works! Use it to tackle dirt, dust, grease, grime, and even the toxic residues left behind by other cleaners. We use ingredients you can trust, down to the last drop.

Safety: The Concentrate is human safe, not irritating to the eyes, skin, or lungs. All ingredients are rated 1 on EWG, and there are no harmful preservatives such as methylisothiazolinone, phenoxyethanol, sodium benzoate, potassium sorbate, or any type of alcohol. Even the extremely chemically sensitive and immune compromised are able to use Branch Basics with complete confidence. Our fragrance-free, hypoallergenic concentrate is also biodegradable and is safe for the environment. 

Versatility + Convenience: The Concentrate was intentionally formulated to replace all cleaning products in your home. It cleans countertops, dirty laundry, showers, floors, wine stains, puppy accidents…even spaghetti-splattered ovens. Cleaning has never been so simple!

Economics: Buying Branch Basics for your home may save you as much as half of your yearly cleaning budget. The average cost of 24 oz. “green” cleaners – many of which still contain harmful chemicals – is $6.18, and their uses are very limited. A 33 oz. bottle of The Concentrate makes 16 All-Purpose spray bottles (24 oz.), costing only $2.90 each! 

Effectiveness: Our formula removes stains, breaks down grease and oil, and cleans surfaces leaving no residues outperforming many of the toxic solvents, detergents, and cleaning products it replaces.

Sustainability: The biodegradable formula is just as safe for fish and plant life as it is for humans. Instead of selling one-time-use bottles, each reusable Branch Basics bottle replaces dozens of conventional spray bottles over its lifetime of use. And you conserve energy and save on shipping costs.

About This Shop
Amy Rosoff Davis

Join me for fun and quick workouts that will get you results fast! My workouts are a blend of Yoga, pilates and cardio. To add extra burn to your workout, check out my favorite weights BALA and use my code AMY from 8/5-8/12 for 10% off! Stay hydrated with HALO my favorite sports drink with antioxidant properties, no sugar, and minerals from the great salt lakes. Use my code AMYXHALO for 20% off your first purchase Clean your mat ( and home) with my favorite amazing plant based cleaning products BRANCH BASICS! Use my code BBAMY15 for 15% off.

By Amy Rosoff Davis
Los Angeles

Amy Rosoff Davis is celebrity trainer, health and wellness coach dedicated to helping people become their best self. Amy gained notoriety for getting Selena Gomez into shape for her Revival Tour. Other clients include Kristen Bell, Felicity Jones, Emma Roberts, Troian Bellisario, Taylor Schilling, June Diane Raphael, Casey Wilson, Sarah Rafferty, Jason Schwartzman, Hannah Simone, Katie Lowes, Olivia Holt, and Aya Cash Amy believes that to achieve one's optimal level of health the body, mind and soul must work together. This foundation of consciousness combined with a healthy lifestyle and diet is the recipe for self love acceptance which breed happiness and abundance. Amy studied and competed in dance for 12 years. Amy then received a BFA from NYU's Tisch School of the arts, where she continued dance training as well as incorporating Tai Chi, Yoga, and Pilates. Amy has completed a rigorous Yoga and Pilates training and specializes in Ashtanga Yoga and balletic pilates moves aimed at lengtheing and strengthening. Amy spent years training in high impact aerobics, Kick Boxing, Circuit training, and dance cardio. This multitude of step training culminated in Amy developing her ever popular jump class (at Ballet Bodies in West Hollywood) which incorporated dance moves on the trampoline mixed with arm dancing, followed by a super sculpting mat workout. By blending these myriad techniques, Amy created a program of intense cardio mixed with yoga and Pilates aimed at forming a long, lean, and strong physique. Over the past year Amy has focused on her private clients helping them achieve miraculous results. Amy is currently getting her certification with Nutritious Life. She is a health food junkie and avid chef and has created both meal plans and delicious food for many of clients (including Selena before during and after her Revival tour).


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